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  • Digital Marketing
  • Last updated: Tue, Jul, 2020

Digital Marketing Transformation – the top strategies to follow

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Digital Marketing Transformation – Top strategies to follow

Not long back, there was a wave of Digital Transformation which has taken corporates by storm. It was a trend that was widely discussed. Business leaders all over the world envisioned their companies going digital in a few years. Digital Transformation makes use of technology, software, and set systems to boost productivity and improve processes. While many are somewhat successful in achieving it, a new trend has emerged, which has taken the marketing world by storm. This new trend is Digital Marketing Transformation. 

 

Marketing gurus are promoting it as the next big thing. There are 12 main things or strategies to keep in mind while going through the Digital Marketing Transformation for your organization or business. These 12 strategies will be instrumental in driving your Digital Marketing Mix. 

What is Digital Marketing Transformation?

 

What is Digital Marketing Transformation?

 

Whether it is an expert or a novice, we all are aware that we are witnessing a marketing revolution. Things are moving fast, and things are going digital! With rapid change, marketing is also now evolving from traditional to digital. Many consider a few proven conventional marketing strategies in the new digital world to be obsolete or given significantly less importance. Many brands are now coming out in the open, accepting that traditional marketing strategies do not work anymore, like direct mail, print media advertising, etc.

 

While your favorite brands are now preferring to interact with you on digital platforms, there are many advantages to it. The marketing campaign’s success can be easily measured with analytics, tests, and report management. Success can also be easily identified by sales conversion, return on as spends (ROAS), or return on marketing investment (ROMI). Traditional marketing could never give such accurate insight or sales conversions. 

 

With Digital Marketing Transformation becoming the primary focus, the traditional marketing mix is also being replaced by the brand new Digital Marketing mix. Digital Marketing Mix implements new technologies to plan, implement, test, measure, optimize, and report results on marketing initiatives, campaigns, and programs.

 

Whatever your business may be or sales channels like B2B or B2C, traditional marketing strategies go hand in hand with digital strategy. If you promote a formal event like a stage show, your promotional campaigns will have a significant chunk of digital elements. 

 

Setting the Right Digital Marketing Mix:

 

Setting the Right Digital Marketing Mix

 

The marketing mix was first termed in 1953, but it was not until 1960 when Prof E. Jerome McCarthy coined the famous 4Ps of Marketing. There have been many extensions of the 4Ps of Marketing. Example – 7Ps of Marketing for the service industry. The Marketing Mix refers to the amalgamation of marketing tactics and strategies used by brands.

 

While some may argue that the basics remain the same, but the technological use makes it very different. Digital Marketing Mix lays a strong emphasis on digital vs. traditional marketing way, benefits, and tactics. Digital Marketing uses multiple tools and strong analytical support, which can be used to measure reports on numerous campaigns and initiatives which can be multi-channel. There is various software that can make your workflow easy and on your fingertips, which was previously missing in the traditional format. With these tools at your disposal, you can now test, refine, redefine, and run very optimized campaigns. Using Marketing technology tools, you can not only plan and coordinate but also automate and measure reports on campaigns. 

 

The market research also becomes more comfortable where you can perform market segmentation, identify the buyer’s persona, and then target them. These activities are an integral part of the Digital Marketing Mix, which is instrumental in deciding marketing planning. The key 12 key strategies are described below:

 

Top 12 Digital Marketing Transformation Strategies

 

  1. Website Optimization 
  2. Search Engine Optimization 
  3. Content Marketing 
  4. Paid Search 
  5. Email Marketing 
  6. Social Media 
  7. Video Marketing
  8. Marketing Automation 
  9. Analytics 
  10. Marketing Diagnostics
  11. Influencer Marketing
  12. Artificial Intelligence 

 

Digital Marketing Transformation is the Future

 

Digital Marketing Transformation is the Future

 

While Digital Transformation was pursued by organizations, Digital Marketing Transformation (DMT) is a new buzzword in the marketing world that will be sought for a few years. This is the beginning of a new marketing revolution, evolving from traditional marketing to a brand new digital marketing mix.

 

While Marketing Technology and Digital Marketing Transformation will continue their growth at an unprecedented rate, we will see new technologies, tools, and marketing skills in the coming years.

 

As Digital Transformation brought changes and made organizations competitive advantage, Digital Marketing Transformation is going to get a new age of marketing efficiency and effectiveness. Digital Marketing Transformation will bring a distinct advantage to organizations over competitors that are not pursuing it. It is the most exciting time to witness this marketing revolution.

 

Digital Marketing Transformation – the top strategies to follow

What is SEO?

 

What is SEO?

SEO, or search engine optimization, is an approach to marketing that helps your business show up at the top of search engine results pages (SERPs) when potential customers are looking for you online.

What is SEO

Why SEO Matters

 

Why SEO Matters

A 2018 study conducted by SparkToro revealed that Google is the single-largest traffic
driver to websites. Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).

Content marketing ROI

In other words, if you’re going to invest in one marketing channel, you should invest in SEO.

If that wasn’t enough, here are a few additional stats about the value of SEO:

  1. 72% of online marketers describe content marketing as their most effective SEO tactic.
  2. 81% of people do some type of online research before making a large purchase.
  3. 47% of consumers read 3-5 pieces of content created by a company before talking to a salesman
    from that company.
  4. Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct
    mail, etc.) have a 1.7% close rate.
  5. 78% of location-centric mobile searches result in an offline purchase.

How Do You Calculate the ROI of SEO?

 

 

How Do You Calculate the ROI of SEO?

“Ok, so you’ve sold me on SEO,” you might be thinking, “but how do I calculate the return on investment to justify the costs?”

Costs of investing in growing your organic search traffic will vary significantly, depending on whether you decide to hire a marketing agency,
an in-house marketer, or take a do-it-yourself approach to SEO. Within that, prices will vary significantly from one agency to the next.

We’ll get into SEO costs in a minute (you can jump to that section if you prefer), but let’s start with the value of SEO and talk about how SEO drives sales to see why you should incorporate SEO in your
marketing strategy.

We’ll take a look at the ROI of ranking for one sample keyword.

SEO ROI of One Keyword

The best way to understand the ROI of SEO is through an example keyword.

Let’s say that your goal is to rank 1st on Google for the phrase “downtown Denver apartments.” 1,000 people search for this exact query every month (not to mention other close variants that see an additional 4,180 searches/month).

SEO ROI of Keyword Research

Ranking 1st in organic search results for this single query (30.55% click-through rate, as of February 2021) will drive 305 qualified
visitors to your website every month.

If your website has a 1% conversion rate (i.e. you convert 1% of those qualified visitors into customers, this single keyword would drive a new customer every 10 days (or 36 customers every year).

Now incorporate those close variants that see an additional 4,180 searches every month. If you rank 1st for half of these close variants, you would see an additional 66 customers every year.

How much revenue would 98 additional customers per year bring?

Related: how blogging drives sales [directly and indirectly]

How Does the ROI of SEO Compare to Paid Search ROI?

 

How Does the ROI of SEO Compare to Paid Search ROI?

We regularly talk to business owners who spend the majority of their marketing budget on Google Ads. Naturally, they question why they should shift any of their marketing budget to SEO.

Google Ads can be a great advertising channel, but here’s a breakdown of customer acquisition with Google Ads vs. SEO.

If you were to bid on the above keyword (“downtown Denver apartments”) in Google Ads, you would pay $6.00/click for every person who clicked on your website.

Setting up Google Ads for this keyword (1.91% click-through rate, on average) would drive 19 qualified people to your website every month.

If your website converts 1% of those website visitors into customers, you would need to run Google Ads for five months to see one customer.

To add to that, that 1% conversion rate and $6 cost per click (CPC) means that each customer is costing you $600.

Google Ads is a smart investment for businesses to focus on while they ramp up their SEO efforts (and for industries such as law firms and insurance, is a smart long-term investment as well). However, switching to SEO in the long term
leads to exponential growth (and much more affordable customer acquisition).

Someone investing in Google Ads vs. SEO could expect a growth trajectory like this:

SEO vs. PPC ROI

How Long it Takes to See ROI from SEO

 

How Long it Takes to See ROI from SEO

One of the most frequent questions that we hear is “how long will it take to see ROI from SEO and content marketing?”

SEO is a long-term investment in exponential growth. SEO often takes 3-6 months to gain traction. Once you start to see traction, growth is exponential.

With our Rapid Growth Service, we consistently see 100+% traffic growth year over year for businesses that see 10,000-20,000 website visitors/month, and much faster growth for companies with fewer monthly website visitors.

Related: how we helped Ridester to grow 487.1% in 20 months through SEO 

How much revenue does your business generate on an annual basis? $1,000,000? $10,000,000?

A year’s worth of Rapid Growth Services will cost $35,000-$45,000. Is doubling your qualified website visitors in a year worth $45,000?

If so, learn about our content marketing services to see how we get customers to the first page of Google through
long-form content.

Looking for a more conservative investment? Our Standard Growth Services consistently generate 40+% traffic growth year over year.

A year’s worth of Standard Growth Services will cost $20,000-$25,000. Is increasing your qualified website visitors by 40% in a year worth $25,000?

Ready to start investing in SEO? Tell us a bit about your business so we can build the right SEO strategy to help you meet your growth goals.