Why Corporate Video is Important for Your Business?
Visual synergies effortlessly empower viewers to take action, and encourage, or affect in ways that no other platform can do. It develops a strong impact. That's why it is such a strong medium for distributing your corporate messages, whether it's promoting products, introducing training materials for your staff.
A beautifully crafted corporate video better highlights your business profile along with products and services. It's an influential way to attract more consumers, and build the best impression of the brand and goods. These videos are structured to provide significant facts in a short amount of time in order to leave an impact on your product or service.
Benefits of Corporate Video
Videos Rank High
It's a surprising fact that YouTube is the second-largest search engine with high engagements. People watch 'n' number of videos every day, which has contributed to the enormous success of YouTube. People prefer to use Google to search for information, but they use YouTube to search for how-to and informative videos that are common and in huge demand.
Social Media Loves Video
The video appears to be a perfect way to communicate useful knowledge in a short time, in a way that is highly palatable and absorbable. Social networks are where content is most shared. 64% of customers make purchases after watching branded social media posts. Social media also attracts 12 times more share than text and pictures combined.
Easy on the Eyes
The video is more joyful and helps the audience to engage. People enjoy watching videos mainly because they don't demand a lot of time. Videos can acquire the audience to grasp knowledge and instantly make the buying decision. Videos catch more eyes in a visually appealing manner, leading to a better understanding and a faster learning curve.
We know that corporate video into the marketing campaign requires commitment. More than half of the businesses who use video marketing, reports that video generates the highest return on investment. It improves the company's reputation. It tends to attract the largest audience to a brand, build trust, and increase sales or leads.
Analyze the Idea
Corporate video production typically starts with the client's inquiry, either by email or phone. During this initial discussion, we wish to learn more about your company and the idea. This includes the intent of the video, the target audience, what the client needs to convey, and how they would like to communicate the message.
Next, we conceptualize the idea of the video in more detail. It will require a conversation between our video production team and the consumer. We establish the right way to meet this demographic. The audience watches the video only if it addresses something of value to them, whether it's entertainment or education.
Scheduling & Planning
Timeframes for the production of videos have to be coordinated. Feedback will take into account that the customer will provide the primary edit version of the video. At RaSu Creatives, we use scheduling tools to ensure that the video is generated according to the schedule provided at the beginning of the project.
Our team of video production experts conducts a reconnaissance (recce) of the area where the shooting will happen. It is done to ensure the best look of the video and fits your business needs. It is essential to watch out for include glare from the windows or background noise.
Prepping for the Video
Our video production team sets up all the necessary tools and props on the day of the shoot before the clients arrive. It is meant to minimize the amount of time the client has to spend on-set. The setup involves pre-lighting and eliminating any possible sound issues, such as a loud air conditioner.
Shooting for the Video
Due to early preparations of shooting, the period needed for a client interview gets typically short. The shoot for a client normally takes in as little as half an hour. The filming starts with the clapper board to sync the sound. We shoot from two different angles that help to show the whole surrounding of the subject.
Drafts of the Video
After shooting, our team heads toward the editing part. When the first set of edits is done, it is sent to the client. The client can make as much input as possible at this stage. It is when the clients can mark changes required for the video. Our team then integrate ideas into the final draft of the edit.
Finally, video marketing involves creating a plan to ensure that the video gets the greatest amount of attention from its target audience. It may include targeting certain keywords (search phrases) or introducing an outreach or syndication campaign. It can also help reach out to famous influencers to help share the ads.
Why RaSu Creatives for Corporate Video Production
We believe in delivering your final product on time. Once we start working on your project, we put our consistency and efficiency to turn it around as per your timelines. Our team makes sure to deliver the final video that speaks your language and ensure that you make a statement in the industry within the deadline.
Our team generates 100% original scripts for your video. It is the best way to convey your message to your target audience on a large scale. We help you build up unique content that makes you stand out from the competitors. It largely attracts customers to take the persuasive decision of buying.
Cutting Edge Edits
Our team of video production experts creates original artwork that fits and complements your business profile. We bring out the result that leaves a lasting impression on your current and targeted audiences. Our team utilizes the most updated technology and software to film and edit your video.
Yes, it is an expensive method. But the outcome from video marketing sets your brand position high.
Yes, why not. We would love to imbibe your idea into your video if it fits to the motive of your video.
The cost depends upon different factors, software, and technology involved in making a video. We don’t believe in the one-size-fits-all method. We strategize and plan out the final product according to your company profile.
Generally, we upload the ultimate and final HD video to a file-sharing site, where you can download it at your end to do as you want. However, if you need any assistance, we're glad to help.